Business should be a vehicle for good.

A thought that’s shaped how I see entrepreneurship 👇

“What does an entrepreneur do? The first thing is they've given themselves permission to see a problem. Most people don't want to see problems... Once you see a problem and you keep looking at it, you'll find an answer.”
— Bill Drayton, Ashoka Founder

When I started college as a Global Studies major, my goal was to become an aid worker.

I had spent the previous three years building and running an English as a Second Language program at the Arizona Lost Boys Center (now the Arizona Lost Boys Center for Leadership and Development). Many of my friends from that work, refugees from South Sudan, shared stories of aid workers who had left a monumental mark on their lives.

I wanted to give my life to its highest purpose, so I set out on that path.
Not long into college, I started peeling back the layers of the aid-industrial complex (a whole other topic for another day) and realized that path wasn’t for me.

Enter: social entrepreneurship. 💡

Social enterprise is entrepreneurship focused on tackling the root causes of systemic problems, using business as the vehicle to sustain the solution. Early examples weren’t always impressive or even particularly innovative. But over time, the concept has cycled through hype, overuse, and now, a return to its original meaning.

Today, social enterprises are everywhere. They are our healthcare innovators, our climate tech companies, our mental health disruptors, and so many more. But like any business, their solutions hinge on adoption.

As marketers, we know adoption starts with awareness, the first step in any customer journey. Yet social innovators are asking their audiences to leap across a canyon of understanding in an age when most people won’t cross a stream of attention. That makes brand and marketing not just a challenge, but a mission.

And it is possible. We know, because we’ve done it. ✨

Business can be a vehicle for good. Entrepreneurship remains the most unconstrained path to impact we have.

So cheers to those of you tackling the big, messy problems because they need to be solved and you have the vision to do it. 🍻

When it’s time to tell the world, we’ll be here at Majic Branding to help you reflect your impact through your brand. 🌍 ✨

Until later,

Kaitlyn, Majic Branding Cofounder