IN THE BUSINESS

Majic Animated Star About Page

of transforming business

Majic About Star

We build and launch brands that don’t just stand out, but stand for something. At Majic Branding, we support the changemakers in business by crafting unforgettable brands that have the ability to captivate audiences and scale to new heights.

Good branding is good storytelling, and stories help shift the needle.

What do we mean when we say we advocate for value-driven entrepreneurs? Business-as-usual has gotten our society into a mess of problems, but we believe in solutions-oriented people making a positive impact in their neck of our global woods. Whether amplifying climate-forward technology or expanding access to plant medicines, we’re doing business for good.

Good branding should feel like majic. We're the team to help you cultivate greatness.

When we started Majic Branding, we didn’t want to be just another marketing agency in search of the almighty dollar. Our founders came together with a vision to support the do-gooders who are helping change the landscape of business for the better, lending our strategic and creative minds to get their message out into the world.

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United by purpose, driven by impact.

We exist to champion mission-driven entrepreneurs, especially those bold enough to challenge the status quo and build something better. Through industry-class brand strategy, design, and growth support, we help changemakers compete at the highest level while staying true to what matters most.
 

Because when brands are built with intention, they don’t just stand out—they help move the world forward.

INTEGRITY


Every project we take on is a commitment to our clients' success. We partner with you to ensure the work doesn’t just get done, but makes a measurable difference.


From business growth to community influence to global change, we’re here to make an impact—strategically, creatively, and with purpose.

EXCELLENCE


We hold every deliverable to an uncompromising standard—because details matter, and excellence leaves a lasting impression.

We work with you to refine your brand so it's cohesive, compelling, and poised to grow. If it doesn't meet our bar, it doesn’t go out the door.

TRANSPARENCY


We believe the best partnerships are built on openness. That’s why we keep communication clear, honest, and two-way, from day one.

As your brand partner, we’re an open book. We’re happy to show you how the majic gets made—so you stay aligned, informed, and empowered to grow with or without us.

DOING GOOD


Branding and marketing are powerful tools, and we're committed to being a force for good.

At Majic, we don’t help sell what we don’t believe in. If it doesn’t contribute to a better world, it’s not our kind of project. We’re here to amplify impact, not just add to the noise.

Majic Branding Animation
Kaitlyn Fitzgerald Cofounder & CEO of Majic Branding

Kaitlyn Fitzgerald

Co-founder/CEO

  • Powerhouse with deep expertise in marketing. Led SOURCE Global (clean tech startup) marketing through $200M in funding. Comes from a family of serial entrepreneurs. Continually blazing the trail for a more inclusive business environment. Will talk about Star Wars without being asked.

Greg Eaton, Majic Branding Co-Founder and CCO

Greg Eaton

Co-founder/CCO

  • Business afficionado who spearheaded marketing for Coastal Sun (California cannabis) from $0 to $10M in annual revenues. Creative agency background. Top two interests: Formula 1 and branding.

Kelsey Hill, Majic Branding Co-Founder & Head of Copy

Co-founder/Head of Copy

Kelsey Hill

  • Seasoned copywriter with a penchant for translating words into impact. Background includes journalistic, academic, and nonprofit writing. Brain of a historian, heart of a culture junkie.

Our Journey

Majic Branding Asset
2020: After becoming colleagues, Kaitlyn & Greg run into each other at an event and decide to merge their businesses.
Spring 2022 Majic branding
Fall 2022 Majic Branding
2023 Majic Branding

Our talented team of strategists and creatives work with you to build, refresh, launch, or scale your brand so you can create the change you wish to see in your corner of the market.