LEVELING UP LEADERS
FCMO | COPYWRITING | DESIGN
SOCIAL MEDIA | EMAIL | WEB
BRAND LAUNCH
How do you create demand for a highly effective product that has never existed before, and that most consumers don’t know they need?
Nova Chief of Staff
Nova is a first-of-its-kind startup focusing on all things Chief of Staff (CoS). Launched initially in 2023 with an online CoS Certification program, Nova has since broadened its horizons as an education/workforce development platform that builds awareness and community around the industry-changing opportunities that come with the in-demand role of Chief of Staff.
The Problem
Maggie Olson, acclaimed Chief of Staff and newfound entrepreneur, had in her hands a great product, but no market for it. After spending over a year building a meticulously thought out, never-before-seen online Certification course for current or aspiring Chiefs of Staff, she struggled to generate sales or get the word out to the right people.
Maggie needed more brand power behind her so she could tap into the small–but vibrant–community of people in the CoS niche: industry professionals hungry for exactly what the Certification course had to offer.
The Process
Maggie first contacted Kaitlyn Fitzgerald, CEO of Majic Branding, seeking help with her paid ads program. The platforms were confusing and conversions were lower than expected. Kaitlyn’s feedback? “You need a brand and an effective customer journey.”
Over three months, Majic worked with Maggie to build Nova Chief of Staff from the ground up. This full-service project included a brand naming exercise, designing a full suite of brand assets (icons, colors, etc.), drafting core messaging (mission, vision, taglines, etc.), crafting email welcome flows, and developing a polished website. With an engaging customer journey in motion, Nova officially came to life.
But the collaboration didn’t stop at the brand build. Nova also partnered with Majic for a brand launch, aiming to land the CoS Certification course in its target niche. Our team helped create social profiles, position brand collateral, and implement a powerful market strategy to get this extraordinary business off the ground–so current/prospective Chiefs of Staff everywhere could find the course they’ve been dreaming of.
The Outcome
Just eighteen months after launch, Nova has eclipsed 1,000 certification enrollments in its state-of-the-art CoS course! What began as a startup’s online education tool is now officially a C-Suite cultural phenomenon. In the post-launch phase, Majic continues to collaborate with Nova to establish and implement growth strategies for navigating negotiations, landing partnerships, and finding room for further growth.
Take a look at Nova’s online presence, and you’ll see the brand thriving through its expanding network of events and offerings: monthly Nova Chats, regular podcast features, in-person Certification events, coaching products, and so much more! Nova has truly sparked a Chief of Staff revolution and set the new standard for knowledge and community around the previously enigmatic CoS role.
Success in Numbers
$1M+
First Year Revenues
52%
AVG eNewsletter Open Rate
1k+
Students Enrolled in First 18 Months
“From the very beginning, Kaitlyn spoke my language. I wanted to move fast and effectively, and I had SO much to learn about launching a brand. Majic has a knack for brand strategy, but also plenty of talent and depth when it comes to copywriting and design. Nova would not be the same without them!”
- Maggie Olson, Nova Founder & CEO
“I would be lost without Majic! They helped us to build an amazing brand, but have also guided the way towards just about all the growth we could handle or ask for. Kaitlyn and her team are super brilliant and make this challenging journey much easier than it would be otherwise.”
- Christina Kissler, Nova Director of Content