The Majic Touch
Updated: Oct 3
Majic’s Three-Step Process for Creating Brands that Attract, Convert, and Retain Customers.
Nowadays, successful brand management requires a lot of factors: foresight, hindsight, strategic thinking, pivoting, and passion. Lucky for you, at Majic Branding, your brand health is our business! Our three-step solution–aka the Majic Process–combines strategy, creativity, and just a hint of ✨spice✨ to ensure your brand is where it needs to be to achieve your goals, whatever they may be. So, what’s the Majic formula, you ask?
Step One: BLUEPRINT
No architect would build a skyscraper without a plan! In the BLUEPRINT stage, we work with you to chart out the optimal business strategy for short- and long-term success. Get your brand movin’ and groovin’ with the following Majic BLUEPRINT products:
Strategy Roadmap: We sit down with you to assess where you are, where you want to be, and how you get the results you’re looking for. You’ll come away with a detailed guide you can refer to over and over again.
Fractional CMO: Bring some Majic into your marketing! A seasoned expert from our team will join yours regularly to engage with and advise your marketing plan so you can stand out above the competition.
Brand Audits: You can’t progress without knowing where you’ve been. In an audit, we’ll assess your brand assets and communications and provide an honest evaluation of places you can improve to increase that sweet, sweet ROI.
Step Two: BUILD
Now comes the stuff of your brand. How do you tell your story? What do your aesthetics inspire in your customers? In the BUILD phase, Majic Branding translates your vision into tangible assets in the following product line:
Messaging Kit: Who runs the world? Words! Messaging is make or break in a good brand. We first help identify your copy uses and ideal tone; then, we carefully-curate your copy ecosystem to tell your unique brand story and inform and inspire your audience.
Design Kit: In a fast-paced, online society, good visuals are king. Our Majic graphic design uses theory, emerging trends, and fresh ideas to immerse your customer into beautiful brand aesthetics that speak for themselves.
Website: Is your website engaging? Is it mobile-friendly? Could it use a copy edit? All important questions for the modern business owner. We deploy messaging and design expertise to mockup a gorgeous, informative, and high-functioning website; this product can be passed to a web developer on your team, or to one of the talented web developers in the Majic Branding network.
Packaging: You can, in fact, judge a brand by its label–and that’s why you need a good one. Communicate your story, your differentiators, and your brand vision with expertly-designed packaging from experienced Majic designers.
Step Three: BREAKTHROUGH
Strategy’s on the table. Your brand has a distinctive look, feel, and voice. Now it’s time to launch, establish, and scale to really make your brand shine. Let’s take the possibilities by storm with Majic’s BREAKTHROUGH products:
Social Media: Love it or hate it, social media is a massive force multiplier for big and small brands alike. We help you level-up your content and increase engagement to earn followers (and therefore eyes on your brand.)
Email: Let’s grow that list, baby! Email marketing is a direct line to your customers and a great way to earn loyalty. Majic optimizes your emails, in copy and aesthetic, to maximize delivery performance.
Fractional Expertise: Is there a specific barrier that’s keeping you from scaling to your full potential? Contract with one of Majic’s talented personnel to meet your need without having to onboard a new hire.
Brand Templates: Perhaps you need the Majic touch in a way that’s accessible for long-term use by your team? That’s where Majic templates come in; we create fresh and scalable templates for you to plug-and-play while keeping a cohesive brand aesthetic.
There you have it: the secret sauce that enables our Majic team to take your brand from good idea to successful business. Join our growing roster of trailblazing brands by booking your Majic consultation today!