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  • Writer's pictureMajic Branding

The Power of a Roadmap

A strategic solution from Majic Branding.


“All you need is the plan, the road map, and the courage to press on to your destination.”

- Accomplished U.S. radio broadcaster Earl Nightingale



In business, planning is everything. But it can often involve a dizzying array of factors to consider, options to weigh, and advice to seek out. That’s where Majic Branding comes in. The strategic roadmap is a core component in the initial BLUEPRINT phase of the Majic Process. We sit down with you (and any key members of your team) to dive into your brand mission, vision, customer arc, competition, and marketing opportunities to create a strategic planning document that you can use to courageously and confidently chart a course for your organization.


But why is a roadmap so important, you ask?


Because every business starts out, even if half-conceived, as a plan. Every business, no matter how small, takes courage to launch. Without a strategic roadmap, though, the path to success can be hopelessly unclear, or even worse, fraught with risk. This can be true for bright-eyed start-ups alongside the most seasoned of business personnel. A strategic roadmap lays a path for you and your team to follow, even when the going gets tough. It’s like a trail of breadcrumbs for your brand, leading you back to the bigger picture and onto the road to success.



After meeting with you/your team, we deliver to you a thorough document your organization can use as an internal resource. Your Majic Branding roadmap provides expert insight to where you are currently at in the market, where you want to be (or how you define “success”), and how to achieve your organizational goals. Our team considers your unique aspirations, differentiators, and competitors to guide your strategic thinking. Further, we lend our own business savvy to your brand by providing specific recommendations for how to succeed in your corner of the market. Examples of value you gain from a roadmap include (but are not limited to):


  • Knowledge of specific competitors you may not know about;

  • Advice on digital marketing strategies/brand assets (which we can help with!);

  • A third-party perspective on your brand differentiators and where you could really shine.


All that being said, a roadmap is also a powerful tool within a business/organization to connect the brand vision to day-to-day operations. So, what do you say? How about some high-level strategizin’ to get your brand on the road to success?


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